A Digital Product Partnership (DPP) is a 50/50 working partnership between an expert and an operator. Here’s exactly how it works and why it’s structured this way.
Agencies get paid whether you win or not. Course platforms leave the hard part — selling — to you. A partnership aligns everyone on one number: revenue that actually lands.
The build — product design, copy, funnel, infrastructure — is our investment into the partnership. We don’t earn until the system sells.
The product is yours, in your voice, under your name. We operate behind the scenes. Nothing ships without your approval.
Clear agreement, clear split, clear exit terms — agreed in writing before anything launches. Good fences make good partnerships.
Every partnership runs the same proven pipeline. You always know where you are and what comes next.
We talk. We dig into your expertise, your audience and your goals, and decide together whether this is a fit worth both our time.
We research your market in depth, shape the offer, and put the partnership in writing — split, terms and launch plan, signed by both sides.
We produce the product and the entire funnel — pages, checkout, delivery, follow-up — get your sign-off, and take it live with a controlled validation budget.
We watch real numbers daily, kill what underperforms, scale what converts, and report results to you in plain English — monthly, in writing.
The build is our investment. As part of validating the partnership, partners typically contribute a modest, agreed test budget toward the first ad spend — exact figures are agreed in the partnership agreement before anything is signed, never sprung on you.
50/50 is our standard working split, with the precise mechanics (timing, costs, reporting) defined in the written agreement. You’ll see the numbers before you sign and every month after.
Your expertise and your name stay yours. The agreement spells out ownership of the product and the systems we build, including what happens if either side exits.
Front-loaded and light: a handful of interviews while we capture your method, then reviews and approvals. We deliberately do the heavy lifting — that’s the point of the model.
Because results vary and we’d rather under-promise. Real numbers, real expectations and real references belong in the vetting conversation — where we can be specific about your situation.
The application takes five minutes. We read every one personally.
Apply to Partner